Building a Funnel

Start from a template

Funnels → Templates offers five ready-made frames: Simple Sales, Tripwire, Lead Magnet, Product Launch, and Webinar. Picking one creates every step, its connections, and a starter page per step. You can also start from an empty funnel.

The canvas

Add steps from the palette on the left, drag to arrange them, and connect steps by drawing a line from an exit point to the next step. Offer steps have two exits: Yes for buyers who accept and No for those who decline. Both must be connected. The first step you create becomes the entry step automatically; change it from the step menu if needed.

Step pages

Click a step, then choose Create new page or Pick an existing page. New pages are published immediately with a frame matching the step type. Offer pages come with a pair of accept and decline buttons; add data tags such as {offer_name} and {offer_price} through Dynamic Data to display the offer.

The Buy button on the landing page

Use a Button element with Link Type Checkout and pick the product. Inside a funnel page this button automatically takes the buyer to the funnel checkout, so there is nothing to paste. The funnel checkout address shown on the Checkout step is only needed when the button is a plain link or sits outside the funnel pages.

Offers

Create offers under Funnels → Offers: pick a product (and variant), then set the price: regular price, a fixed special price, a percentage off, or a fixed amount off. One offer can be used across many steps and funnels. Products without a one-time price, such as subscriptions, cannot become offers; the option is disabled with that note.

Checkout

The Checkout step can use a specific checkout template and control order bumps: inherit the store's bumps, replace them, or add to them. Offer checkouts (upsell, downsell, cross-sell) deliberately show no order bumps.

Publishing

Before going live the funnel is validated: an entry step must exist, every page step must have a page, and every exit must be connected. Messages name the step at fault. The Preview button creates a link to walk through the funnel without buying.