What Each Number Means

This page explains exactly what every figure on Analytics > Traffic counts, including its limits.

Pageviews

The number of pages opened. One person opening 5 pages produces 5 pageviews.

Visitors

The number of distinct people who came. This figure is counted per day.

Because visitor identity rotates every midnight (see How It Works & Privacy), for ranges longer than one day this is the sum of daily unique visitors, not the number of unique people across the period. Someone visiting on 3 different days counts as 3.

For the Today range, the figure is genuinely unique.

For the same reason, Alusio does not offer a new vs returning visitors metric. That metric is impossible without tracking people across days, which is precisely what we deliberately avoid. If you see it in another tool, that tool uses cookies or a permanent identifier.

Sessions

One continuous series of visits by one person. A session ends after 30 minutes of inactivity; if the same person returns after that, it counts as a new session. This is the same convention Google Analytics uses, so the figures are comparable.

Bounce Rate

The percentage of sessions that opened only one page and left. A high bounce rate is not always bad: on a blog post or a contact page, a visitor who got their answer and left is a good outcome.

Technical note: a session straddling the period boundary only counts its visits inside the period. A 2-page session with 1 page in range reads as a bounce. Every analytics tool behaves this way.

Pages per session

The average number of pages opened per session. Shown on the Sessions card when period comparison is turned off.

Traffic Sources

Where visitors came from, grouped into five channels:

• Direct — typed the address, opened a bookmark, or followed a link from an app that sends no origin information.
• Search — Google, Bing, Yahoo, DuckDuckGo, Yandex, and other search engines.
• Social — Instagram, Facebook, TikTok, X, YouTube, LinkedIn, Pinterest, Telegram, and WhatsApp (including wa.me links, very common in Indonesia).
• Referral — other websites linking to you, including marketplaces like Tokopedia and Shopee and link-in-bio services like Linktree and Lynk.id.
• Campaign (UTM) — links you tagged yourself with utm_source, utm_medium, or utm_campaign.

UTM tagging always wins over the referring site. If you post a UTM-tagged link on Instagram, those visits land under Campaign, not Social. That is deliberate: if you went to the trouble of tagging a link, your intent is more authoritative than an automatic guess.

The channel is determined by the first visit of a session. Once a visitor moves between pages, the referring site becomes your own site, and that is discarded so it does not pollute the data.

Referring Sites

The actual domains linking to you, more granular than the channel grouping above. Links from other pages on your own site are excluded.

Audience

Two tabs: Device (desktop, mobile, tablet) and Country. Country comes from the visitor''s network location, not their shipping address.

Conversion Funnel

Four stages, all counted from sessions:

1. Sessions — all visits.
2. Viewed a product — sessions that opened at least one product page.
3. Reached checkout — sessions that opened the checkout page.
4. Orders — orders traceable back to one of this period''s sessions.

The percentage shown is conversion against the previous stage, not against the total. That is what reveals where prospective buyers drop off.

Orders can exceed Reached checkout, and that is not an error. If you use the Mini Checkout element, buyers can complete an order directly on any page without ever opening the checkout page. Such sessions produce an order without passing through the third stage.

Sales by Source

Which traffic channel produced orders and revenue. This is a different question from "which channel brought the most visitors", and the answer is usually different too.

Each order''s channel comes from the first visit of the buyer''s session. So a buyer who arrived from Instagram, browsed several pages, then purchased is recorded as a Social sale.

Not every order can be linked. Orders with no session trail are reported separately below the table, with their count. The most common causes:

• The buyer closed the tab and returned more than 30 minutes later.
• The buyer''s browser blocks JavaScript or uses an ad blocker.
• The order predates tracking being active on your site.
• The order was created manually from the dashboard.

If the unlinked count is large relative to the linked ones, treat this table as directional rather than final.

Visitors online

How many people opened a page on your site in the last 5 minutes, plus the pages they are on. Refreshes itself every 30 seconds and is unaffected by the date range you select.