Standard Events

Sekali Meta Pixel + CAPI di-setup, event berikut otomatis dikirim. Tidak perlu coding tambahan.

ViewContent

• Trigger: pengunjung membuka halaman detail produk
• Channel: Pixel JS (browser)
• Payload:

  {
    content_ids: ["product-id"],
    content_name: "Nama Produk",
    content_type: "product",
    value: 150000,
    currency: "IDR"
  }

AddToCart

• Trigger: klik tombol "Tambah ke Cart" di product detail / quick view
• Channel: Pixel JS (browser)
• Payload: sama dengan ViewContent + contents: [{id, quantity}]

InitiateCheckout

• Trigger: pengunjung masuk halaman /checkout
• Channel: Pixel JS (browser)
• Payload:

  {
    content_ids: ["id-1", "id-2"],
    num_items: 3,
    value: 450000,
    currency: "IDR"
  }

Purchase 🌟 (paling penting)

• Trigger: order status berubah jadi paid via Midtrans webhook
• Channel: Pixel JS + CAPI (deduplikasi via event_id = order.id)
• Payload CAPI:

  {
    event_name: "Purchase",
    event_id: "order-uuid",     // dedup key
    user_data: {
      em: [sha256(email)],
      ph: [sha256(phone)],
      fn: [sha256(firstName)],
      country: [sha256("id")]
    },
    custom_data: {
      value: 750000,
      currency: "IDR",
      content_ids: [...],
      contents: [{id, quantity, item_price}],
      num_items: 4
    }
  }

• Pixel browser: di-fire saat pengunjung di-redirect ke /order/[id]/success

Subscribe

• Trigger: membership tier subscription jadi active (paid via Midtrans MBR-prefix order)
• Channel: Pixel JS + CAPI
• Payload: value = harga tier, predicted_ltv (opsional), subscription_id

Catatan PII Hashing

Semua data identitas (email, phone, name, country) di-hash SHA-256 sebelum dikirim ke CAPI — Meta hanya butuh hash untuk match dengan akun Facebook user, tidak pernah lihat raw value.